Which of the following items is listed as an example of going the extra mile?

• A. lollipops and water bottles
• B. gift cards
• C. free samples
• D. candy, dog treats, candy, fun Band-Aids

Answer: (D)

Going the extra mile means offering small, thoughtful extras that surprise and delight customers beyond the usual service. The best example here shows a mix of friendly, low-cost tokens you can give to brighten a shopper’s visit—candy for kids, treats for pets, and fun Band-Aids. These items signal that you notice the customer’s situation and want to add a little extra joy to their day, which is exactly what going the extra mile looks like in action.

Other options feel more like standard promotions or generic freebies rather than personal touches that enhance the moment of service. Lollipops and water bottles can be nice, but they’re relatively generic. Gift cards are a larger incentive and may not fit everyday interactions. Free samples are common marketing tools rather than a deliberate gesture to surprise and delight a specific customer.