Which action best reflects ensuring pricing accuracy during promotions on shelves?

• A. Ignore price changes during promotions.
• B. Update tags as promotions start, but not necessarily during.
• C. Ensure shelf tags reflect current price, update signs during promotions, and report mismatches.
• D. Remove all shelf tags during promotions.

Answer: (C)

Maintaining accurate shelf pricing during promotions is essential. The best action is to ensure shelf tags show the current promotional price, update signs throughout the promotion, and report any price mismatches so they can be corrected quickly. This keeps customers from seeing one price and paying another, prevents checkout discrepancies, and supports fair promotion execution. Ignoring price changes leads to inconsistent pricing; updating only at the start or removing tags creates confusion and erodes trust; simply updating signs during the promotion without reporting mismatches means errors might go unnoticed.