What should you do when a customer asks about loyalty programs?

• A. Refuse to discuss loyalty programs.
• B. Explain program benefits, sign up if eligible, and apply membership discounts at checkout.
• C. Provide only general information without sign-up or discounts.
• D. Direct them to online information and stop there.

Answer: (B)

When a customer asks about loyalty programs, the best approach is to clearly share the program’s benefits, help them sign up if they’re eligible, and apply any membership discounts at checkout. This gives the customer immediate value—they understand what they gain, see how easy it is to join, and can start saving right away. It also creates a direct path for ongoing engagement with the program. Other options fall short because they either refuse to discuss the program, provide only vague information, or direct the customer away without helping them enroll or save.